3 things you need to succeed as a fashion designer

How can you succeed as a fashion designer?

Well, first of all, you need a huge amount of people to see your designs. Second you need a LOT of money! Third, well there is no third, that’s it.

Let me explain: if you can reach a lot of people and have enough money, you can market and sell just about any crap you can think of. This is the reason sports idols, movie stars, musicians and all kind of famous people start their own clothing or accessories lines and are successful with it. They have the money needed to hire all kind of people with different qualification to work for them, do what they cannot do (which is just about everything) and the media will write about it.

How to succeed only by making quality fashion?
Most fashion designers are really passionate about their creations and want as many people as possible to see, try on and use what they make. Wearing their own designs, walking down the street and have strangers stop them, asking where they have bought their clothes or accessories, it’s the definition of a good day.

The problem is, designers are designers. They are not marketing people, business people, logistical specialists, financial planners, negotiators, CEO’s, accountants, media specialists, SEO specialists or any of the long list of qualifications you need to succeed as a fashion designer.

There are other ways to succeed, but they require unique opportunities, like you see in movies where Cinderella is “discovered” by a prince, who chase after her with only her shoe as a clue. Otherwise you need years and years of hard work and dedication, start really young and will be quite old before you make ANY money at all.

ItsMeSee is simply a way of letting people all over the world try on clothes and accessories. Through our disruptive use of technologies we help independent designers and brands compete with the largest brands in the world on their level.

Using the attention our technology is already getting we draw a large audience to designers and brands working with us. People can try on their designs, like they do in physical store, but with lots and lots of interesting products from designers and brands they normally will not have access to. We apply tons of fun stuff into the presentation and makes the whole experience individually adaptable for each user. Stylists from all over the world will create outfits from different brands and designers, making something truly unique and interesting.

The technology is only a backdrop; the stars people will see is the designers and the products they have, presented in a new and interesting way. We want to build a long term relationship with the best and will offer all ambitious and talented designers an opportunity to reach a global audience through the hub we are already creating.

You will not have to negotiate with store owners or do compromises with your designs to make it fit into someone else’s idea about what should be the fashion this year. You don’t need to be accepted or pay dearly for participation in trade shows where you meet middlemen who might or might not like your designs or buyers who push down your profit below zero before they offer to sell on commission for you.

Let’s cut out these middlemen and allow the consumer decide whether your designs are worth buying or not. This is the way it should be and this is what we offer through our campaign and the channel we are developing for fashion designers and brands. Good design sells itself if all the right customers are able to try it on for fit and look.

If you are a fashion designer, blogger, work in any media or might want to invest, feel free to contact us at:
iva@itsmesee.com

We will try to answer any question you have.

For more information, please check out our blog:
https://itsmeseeblog.com/2014/07/06/to-fashion-designers-and-brands-interested-in-our-project/

LinkedIn group: ItsMeSee – https://www.linkedin.com/groups/8144306

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The New Luxury Buyer: Younger, Richer and Well-Wired

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When brands like Gucci, Louis Vitton, Dior and Prada are struggling to survive in a market where the luxury fashion market is actually growing, everybody should take notice.

“That crowd is only going to get larger and more heterogeneous — both geographically and demographically, analysts say. By the end of this decade, the global luxury consumer base will probably reach 400 million people, according to Bain, and climb to 500 million by 2030. Most of that growth will be fueled by steady economic growth in emerging markets, particularly in Asia, as well as the proliferation of digital and mobile technologies that enable consumers and brands to connect with one another in new and different ways.

http://www.nytimes.com/2014/12/02/fashion/the-new-luxury-buyer-younger-richer-and-well-wired.html?_r=0#story-continues-4

A digital revolution, most large fashion brands seems to have a “status quo” attitude to, have occurred. Flag stores and private showrooms is getting outdated. They are time consuming and often too much of a bother for the busy new high tech generation of rich people.

A fantasy budget for marketing is no longer enough to keep a market position. Digital presence and availability is the new mantra. The only question is; who will trigger the wave of change?

ItsMeSee is developing technology solutions for digital excellence. We are seeking luxury fashion brands and investors for our Pilot project.

Please contact us at: iva@itsmesee.com

This movie explains what we are doing (prototype quality): https://vimeo.com/102903937