Fashion, individual choice or industrial decision?




Large dominant brands are selling us dreams. They dress up photo models and celebrities in tailor-made versions of their clothes, then Photoshop them until they are almost not recognizable. These pictures create a dream and illusion they sell us through massive media campaigns.

How many of us have bought into this illusion only to find out we do not fit in the dream when the clothes, we have bought on-line, arrives. Because of all the hassles of returning clothes, we end up putting them in the back of the closet, only getting rid of them when enough time has passed for our guilty conscience to let it happen. This is not only bad for the environment, it is also putting a serious brake on on-line shopping and therefore our choices of stores and brands.

People have an aversion to fashion on-line.
The real power over what we buy is still with us; you and me.

This is under the assumption we have any real choices in fashion we can try on. Often this is not really the case as only a few dominating chains are available and within easy reach.

For many people on-line shopping is the only alternative to chain store selections.

When buying clothes on-line we still use technology developed for paper; The Photo. The digital media have possibilities web stores have not even begun to use. Clothes are dynamic flexible objects with a personality photos cannot bring out. They are individual choices and their personality needs to match our own.

The vision behind our project is to make all types of fashion universally available and bring out the full potential of the digital media. We allow you as a customer to try on clothes and accessories, to create whole outfits independent of brand and location. Effective, adaptive shopping and a selection not dictated by mass production alone will give our customers choices they would normally only find in small backstreet stores in big cities.

Our customers will stand out in any crowd of “average consumers”. Simply because they can!


  • We are seeking investors and fashion brands, see link above for contact info.


VENTTA has also written an article about ItsMeSee

 ItsMeSee – the project that will alter the way we shop online

iva-alf-2On the 4th June we came across ItsMeSee in the social network Google+. We were totally impressed by their idea: to enable trying on clothes online. Besides the fact that the lady is Bulgarian as we are ourselves further lifted our sympathetic feelings towards their project. The people behind the project are Iva, from Stara Zagora, Bulgaria and her husband Alf Dsvold from Norway. She is also a clothing designer and at our meeting, she was actually wearing one of her own designs made from painted linen. Alf has been working for quite some time in the petrol business dealing with simulation software. Our meeting took place in Stara Zagora on the 22th July” – VENTTA.COM

The article continues here. Have a look:





 Svilena and Veneta – the faces behind VENTTA.COM


3 easy ways to succeed as a fashion designer

31 copy How can you succeed as a fashion designer?

Well, first of all, you need a huge amount of people to see your designs. Second you need a LOT of money! Third, well there is no third, that’s it.
Let me explain: if you can reach a lot of people and have enough money, you can market and sell just about any crap you can think of. This is the reason sports idols, movie stars, musicians and all kind of famous people start their own clothing or accessories lines and are successful with it. They have the money needed to hire all kind of people with different qualification to work for them and do everything they cannot do (which is just about everything) and the media writes about anything they do.
How to succeed only by making quality fashion?
Most fashion designers are really passionate about their creations and want as many people as possible to see, try on and use their designs. Wearing their own designs, walking down the street and have strangers stop them, asking where they have bought their clothes or accessories, it’s the definition of a good day.
The problem is, designers are designers. They are not marketing people (most of them), business people, logistical specialists, financial planners, negotiators, CEO’s, accountants, media specialists, SEO specialists or any of the long list of qualifications you need to succeed as a fashion designer today.
There are other ways to succeed, but they require unique opportunities (like you see in movies where Cindarella is “discovered” by a prince, who chase after her with only her shoe as a clue) or years and years of work and dedication (you need to start really young and will be quite old before you make ANY money at all).
ItsMeSee is simply a way of letting people all over the world try on clothes and accessories. Through our disruptive technology we want to help independent designers and brands compete with the largest brands in the world on their level. We use the attention our technology is getting to draw a large audience to our designers and brands. People can try on clothes, like they do in physical store, but with lots and lots of interesting clothes from designers and brands they normally will not have access to. We apply tons of fun stuff into this and makes the whole experience individual adaptable for each user. We let stylists create outfits of clothes from different brands and designers, creating something truly unique and interesting.
The technology is however only a backdrop. The stars people will see is the designers and the products they present in a new and interesting way. We want to build a long term relationship with the best of you but will offer all ambitious and talented designers an opportunity to reach a global audience, simply by offering products they like. You don’t have to negotiate with store owners or do compromise with your designs to make it fit into someone else’s idea about what should be the fashion this year. You don’t need to be accepted or pay the expenses of participate in tradeshows to meet middlemen who might or might not like your designs. Buyers who push down your profit to below zero before they offer to sell your clothes on commission for you.
Let’s cut out these middlemen and allow the consumer to decide whether your designs are worth buying or not. This is the way it should be and this is what we offer through our campaign and the channel we are developing for fashion designers and brands.
If you are a fashion designer, blogger, work in any media or might want to invest, feel free to contact us at:
For more information, please check out our blog:
We will try to answer any question you have.