3 things you need to succeed as a fashion designer

How can you succeed as a fashion designer?

Well, first of all, you need a huge amount of people to see your designs. Second you need a LOT of money! Third, well there is no third, that’s it.

Let me explain: if you can reach a lot of people and have enough money, you can market and sell just about any crap you can think of. This is the reason sports idols, movie stars, musicians and all kind of famous people start their own clothing or accessories lines and are successful with it. They have the money needed to hire all kind of people with different qualification to work for them, do what they cannot do (which is just about everything) and the media will write about it.

How to succeed only by making quality fashion?
Most fashion designers are really passionate about their creations and want as many people as possible to see, try on and use what they make. Wearing their own designs, walking down the street and have strangers stop them, asking where they have bought their clothes or accessories, it’s the definition of a good day.

The problem is, designers are designers. They are not marketing people, business people, logistical specialists, financial planners, negotiators, CEO’s, accountants, media specialists, SEO specialists or any of the long list of qualifications you need to succeed as a fashion designer.

There are other ways to succeed, but they require unique opportunities, like you see in movies where Cinderella is “discovered” by a prince, who chase after her with only her shoe as a clue. Otherwise you need years and years of hard work and dedication, start really young and will be quite old before you make ANY money at all.

ItsMeSee is simply a way of letting people all over the world try on clothes and accessories. Through our disruptive use of technologies we help independent designers and brands compete with the largest brands in the world on their level.

Using the attention our technology is already getting we draw a large audience to designers and brands working with us. People can try on their designs, like they do in physical store, but with lots and lots of interesting products from designers and brands they normally will not have access to. We apply tons of fun stuff into the presentation and makes the whole experience individually adaptable for each user. Stylists from all over the world will create outfits from different brands and designers, making something truly unique and interesting.

The technology is only a backdrop; the stars people will see is the designers and the products they have, presented in a new and interesting way. We want to build a long term relationship with the best and will offer all ambitious and talented designers an opportunity to reach a global audience through the hub we are already creating.

You will not have to negotiate with store owners or do compromises with your designs to make it fit into someone else’s idea about what should be the fashion this year. You don’t need to be accepted or pay dearly for participation in trade shows where you meet middlemen who might or might not like your designs or buyers who push down your profit below zero before they offer to sell on commission for you.

Let’s cut out these middlemen and allow the consumer decide whether your designs are worth buying or not. This is the way it should be and this is what we offer through our campaign and the channel we are developing for fashion designers and brands. Good design sells itself if all the right customers are able to try it on for fit and look.

If you are a fashion designer, blogger, work in any media or might want to invest, feel free to contact us at:
iva@itsmesee.com

We will try to answer any question you have.

For more information, please check out our blog:
http://itsmeseeblog.com/2014/07/06/to-fashion-designers-and-brands-interested-in-our-project/

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Apparel Insiders

Interview written by Rebecca Cringan

For the most part it’s about keeping pace with today’s consumer, a consumer with an attention span of maybe two or three months rather than years, as in the past.

There are literally billions of online digital devices out there  today.

Even if the consumer is planning on going to a bricks-and-mortar
store, they almost always browse online first,” says Alf Dagsvold, founder of
the Norwegian company ItsMeSee, an interactive 3-D browsing platform for consumer fashion. “To survive, the wholesaler and retailer have to take this
into consideration. It is not enough to have an online presence. It has to be much more consumer-centric and use the digital possibilities with all their potential.”

It seems a digital footprint is the only way to accurately ensure longevity
for your brand. “Ten years ago, advertising had much stronger channels
to the consumer than today,” continues Dagsvold. “Advertisements in
magazines, on TV, and the Internet were largely unavoidable for the
consumer. It is not so anymore as you can record programs and let the TV
filter off all commercials before seeing them, and there is also streaming
with no commercials at all. Pop-ups and ads can easily be blocked in
browsers. Reach and impressions used to define how well an advertisement was going and how many eyeballs it got. Over the last few years this has
changed drastically. Now it is about how much the consumer engages with
the product that defines the success of marketing. Product presentation, in useful, engaging tools, where the consumer has all the control, is the only
way to be around the next 10 years.”

To this end, Dagsvold and his team put consumers in the central, primary
position, allowing them to virtually try on any combination of apparel for look and fit. The combination of technology used makes the system smooth and user-friendly. “The digital representation with exact individual body shape
and measurements creates a highly personal experience,” says Dagsvold. “This gives consumers an opportunity to freely create their own looks but also the option of receiving automatic styling suggestions from an evolving, adaptive system.”

Brands working within the system have a prototype showroom that allows
them to see how consumers are engaging with their wares. Once that’s
determined, they can move the product to the Web store. “What we offer
is the opportunity to test products before starting large, costly production.
Plus, they then have a captured audience waiting,” says Dagsvold. “Regardless of how good products are, getting to market is often extremely challenging
for someone just starting up. There are buyers, wholesale agents, and store owners who are basically gatekeepers to existing infrastructure. Unless the
emerging designer is already quite wealthy, it can take years and years to reach a broad audience. A personal Web store is often not a very good option as it is very difficult, time-consuming, and costly to generate traffic. We want to
offer talent a real opportunity to prosper, without large upfront investment.”

It all comes back to Matthew Klein’s cloud-based PLM: “A digital footprint,”
he says, “if you’re not doing it, guaranteed your competition is.”

https://apparelnews.media.clients.ellingtoncms.com/news/documents/2016/08/11/AI081116_online_1.pdf

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We are seeking fashion brands for our Pilot project.

Please contact iva@itsmesee.com for more information, or write a comment below.